Trusted Connections Report 2025

Innovation is the beating heart of the AV industry. Businesses are now investing in AI, XR and VR solutions at speed and a growing number already have an immersive reality strategy in place. Now firmly into 2025, AV teams are dramatically shifting their priorities as they look to secure an advantage in a fiercely competitive arena. Can you afford to be left behind?

AV technology is now a mainstay of IT security for some. But the concern is that many employees feel those above them still don’t fully value the role that AV can play in protecting business systems from the myriads of cyber risks. With threats evolving in complexity by the day, failure to act can be fatal.

The push for enterprises to replace outdated systems with advanced solutions is already presenting performance and cost challenges. But it’s not all bad news, businesses that plan strategically and consider integration as an end-to-end process are unlocking exponential benefits in terms of efficiency and collaboration. It’s knowing how to do it that’s key.

Now far from a buzzword or box ticking exercise, sustainability has emerged as a key driver of customer trust. It’s also the answer to some of the most pressing issues facing the industry today. With many companies switching to an AV as a Service model to reduce the need for purchasing and replacing hardware, is it a move you should be considering?